From SEO to AI: Brennen Bliss from @propellic Reveals What’s Next for Travel Marketing!
In my latest conversation with Brennen Bliss Founder of Propellic, we dive deep into what’s driving the future of travel marketing — and what’s holding it back. Brennen started building websites at 14, scaled into SEO, then specialized entirely in the travel industry. What he’s learned along the way is pure gold for operators, marketers, and leaders in tourism. 👉 What you’ll learn in the full video:
Why innovation is the dividing line between companies that thrive and those that fade.
The power of specialization and “pattern recognition” in travel.
How AI search is changing visibility and discovery faster than most operators realize.
Why U.S. companies embrace risk differently than their global counterparts.
What the next 5–10 years of travel marketing could look like in a world of AI, fragmentation, and shifting geopolitics.
💡 Key Takeaways: -Attribution is getting harder — but brands that accept the messy middle will find new alpha. -AI is transforming discovery — prepare now or lose visibility. -Risk tolerance defines growth — U.S. firms test, Europeans hesitate. -Specialization creates expertise — the reps in one industry build pattern recognition. -Overtourism is the fork in the road — handled well, travel remains humanity’s greatest bridge.
🗂️ Sections Covered:
Starting young & scaling into travel
The leap from SEO to full-service digital for tourism
Why specialization matters
The three biggest things travel companies need to do now
How AI and attribution are changing marketing forever
Geopolitical headwinds and the next 5 years
🗣️ Quotes from Brennen:
“Innovation is the only way to stay relevant in business — it always has been.”
“Pattern recognition is equivalent to expertise. The only way to get there is specialization.”
“I want this industry to move faster — travel can be a force for more diverse, accepting humans.”
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