Pandemic Pivot: From Cruise Industry B2B sales to Building a DTC Sportswear Brand Online
It's hard to think of a business harder hit than Vivian Sayward's Vivacity Sportswear. Her business was almost entirely directed at B2B cruise line sales channels. But now, with as much agility as she brings to her own athletic endeavors, Vivian has pivoted to direct-to-consumer online sales.
It's hard to think of a business harder hit than Vivian Sayward's Vivacity Sportswear. Her business was almost entirely directed at B2B cruise line sales channels. I know...right…
But now, months later, with as much agility as she brings to her own athletic endeavors, Vivian has pivoted to direct-to-consumer online sales. We talk to Vivian about how she has optimized her website, built content and marketing campaigns that leverage her Latina roots and has been re-born as an online global brand.
- Check out her products here: Vivacity Sportswear
- You can build from who you are and lean into your cultural and linguistic heritage
- Leverage government resources like the STEP grant to optimize your website and conduct export-related activities
If you're interested in being interviewed by the Vanbassador and would like to share about your company's "Pandemic Pivot," fill out the contact form for a chance to be featured!